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PubMatic

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PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Supply Side Platform (SSP)
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Market Share of PubMatic

Current Customer(s)

32136

Market Share (Est.)

73.73%

Ranking

#1

Top Competitors and Alternatives of PubMatic

The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.54%, Sharethrough with 8.25%, Magnite with 3.50% market share.

TechnologyDomainsMarket Share (Est.)Versus page
AppNexus41599.54%PubMatic vs AppNexus
Sharethrough35968.25%PubMatic vs Sharethrough
Magnite15253.50%PubMatic vs Magnite
OpenX11272.59%PubMatic vs OpenX
Beachfront3900.89%PubMatic vs Beachfront
AdStir2860.66%PubMatic vs AdStir
LiveRail1030.24%PubMatic vs LiveRail
Index Exchange910.21%PubMatic vs Index Exchange
Vdopia520.12%PubMatic vs Vdopia
GetIntent350.08%PubMatic vs GetIntent
Sulvo Surge250.06%PubMatic vs Sulvo Surge
SmartyAds200.05%PubMatic vs SmartyAds
Brightcom200.05%PubMatic vs Brightcom
Virool200.05%PubMatic vs Virool
Rubicon Buyer Cloud20.00%PubMatic vs Rubicon Buyer Cloud
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Popular Comparisons

Top Competitors and Alternatives of PubMatic

The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.54%, Sharethrough with 8.25%, Magnite with 3.50% market share.

PubMatic vs AppNexus

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PubMatic vs Sharethrough

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PubMatic vs Magnite

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PubMatic vs OpenX

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PubMatic vs Beachfront

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PubMatic vs AdStir

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PubMatic vs LiveRail

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PubMatic vs Index Exchange

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Customers of PubMatic

Around the world in 2026, over 31987 companies have started using PubMatic as Supply Side Platform (SSP) tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Chunghwa Telecom10,000+TaipeiTaiwanTaiwan
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Xcel Energy10,000+MinneapolisMinnesotaUnited States
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Truist10,000+CharlotteNorth CarolinaUnited States
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Dentsu Group Inc.10,000+TokyoTokyoJapan
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Local Solutions10,000+HollywoodFloridaUnited States
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American Express10,000+New York CityNew YorkUnited States
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OmnicomMediaGroup USA10,000+New York CityNew YorkUnited States
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Raley's10,000+West SacramentoCaliforniaUnited States
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American Senior Communities10,000+IndianapolisIndianaUnited States
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Persistent Systems10,000+PuneMaharashtraIndia
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PubMatic Customers by Products and Services

The top three products and services offering customers that use PubMatic for Supply Side Platform (SSP) are Marketing (468), Advertising (402), Social Media (358).

Customers

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PubMatic Customers by Employee Size

The majority of PubMatic's customers for the supply-side-platform-ssp category fall in the company size of 0 - 9 employees (11997 companies), 20 - 49 employees (6597 companies), 100 - 249 employees (4845 companies).

Employee Size

PubMatic Customers by Geography

The top three geographies of PubMatic for supply-side-platform-ssp are the United States with 21276(76.62%), United Kingdom with 1606(5.78%), Canada with 998(3.59%) customers respectively.

Customers

Employees of PubMatic

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Also see other Products/Services by PubMatic in:

Supply Side Platform (SSP)

FAQ

Find answers to the most often asked questions by users.

Who are the top PubMatic competitors?

PubMatic’s Top competitors in the supply-side-platform-ssp category are AppNexus, Sharethrough, Magnite. You can view a full list of PubMatic competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of PubMatic and 40,000 other technologies on the internet. You can also compare PubMatic and its feature with top competitors here : PubMatic vs AppNexus PubMatic vs Sharethrough PubMatic vs Magnite.

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What is PubMatic customer distribution based on company size?

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What is PubMatic market share in the supply-side-platform-ssp?

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What are the top countries that use PubMatic?

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What are the top industries that use PubMatic?

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