Question 1

What are the different markets in which
        AdRoll and
        AppNexus Direct compete against each other?

Accepted Answer

AdRoll and
        AppNexus Direct compete against each other in
        the Advertising, Marketing Automation Platforms, Online Marketing, Personalization Behavioral Targeting.

Question 2

How does the market share of
        AdRoll
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        AdRoll has a
        5.15%
        market share in comparison to
        AppNexus Direct’s
        0.17%.
        Since it has a better market share coverage,
        AdRoll holds the
        5th
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        24th spot.

Question 3

How many customers are acquired by
        AdRoll and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

AdRoll has
        40,167 customers and
        AppNexus Direct has
        1,293 customers in the
        Advertising
        segment. AdRoll has
        38874 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        AdRoll and
        AppNexus Direct has more customers?

Accepted Answer

AdRoll has more customers in United States, United Kingdom and Canada.
AppNexus Direct has more customers in United States, Brazil and France.

AdRoll Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of AdRoll and AppNexus Direct

Comparing the market share of AdRoll and AppNexus Direct

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